Background
One of my clients is a qualified doctor (gynaecologist) who lives in the US. She is also a certified yoga teacher and a qualified doctor in Chinese medicine. Many of her customers had been told by surgeons and doctors that they had no chance of having a child, but she’s been able to heal them using simply yoga and Chinese medicine, and helped them bring what I call “miracle babies” into in the world.
She looks at all aspects of women’s health, not just for women looking to conceive, but also women who are coming towards menopause, as they have different health considerations.
My client lives in a small city in the US, and at the time, she was doing mostly online consulting sessions, with a small percentage of in-person sessions at a clinic in the city where she lives. The online sessions are one-on-one, so she can only do a limited number per day.
Solution
I knew the owner of a beautiful farm in the countryside of Tuscany, Italy. On the farm, they have a beautiful event space that can host around 25 people for residential workshops or retreats.They serve amazingly tasty Italian food that is churned out fresh by a “nonna” (grandmother) who seems to spend the entire day in the kitchen making three elaborate meals every day.
I suggested to my client that she could consider doing two workshops: a one week workshop for women who are looking to conceive babies, followed by another week long workshop for women who coming towards menopause.
An event such as this would not only add an interesting new “product” to the services my client offered, but would also make a nice chunk of money in a short period of time.
Result
We worked out all the details of travel and, the expense of the venue and so on.
After running through the numbers, it worked out that after both the workshops, my client would make something like $40,000 net profit in just in two weeks. It turned out to be a very profitable idea.
This case study shows us that a good online business can also deliver very real, very solid profits offline as well.
The villa in the remote countryside in Tuscany. Who wouldn’t want to visit such a beautiful place?